Pinky Up Accessories Packaging
Have your tea and drink it too! In addition to tea packaging, I created the branding for Pinky Up accessories packaging. My team and I collaborated very closely with our buyer at Kroger and we were able to showcase an entire top-to-bottom shelf of Pinky Up tea and accessories in over 180 Kroger stores nationwide. It was so successful that Kroger expanded that number in a matter of months.
Kroger is not only the largest supermarket chain in the U.S. by revenue, but it is the second-largest general retailer after Walmart. Being able to see our designs and products touch customers on such a large, far reaching scale was something to be very proud of. It took a village and I'm incredibly proud of what our design and product development team accomplished in a matter of weeks (the tightest and most ambitious timeline ever in my history at True Brands!)
Photography credit: Chustine Minoda, Angela Robinson, Tim Haddock
Have your tea and drink it too! In addition to tea packaging, I created the branding for Pinky Up accessories packaging. My team and I collaborated very closely with our buyer at Kroger and we were able to showcase an entire top-to-bottom shelf of Pinky Up tea and accessories in over 180 Kroger stores nationwide. It was so successful that Kroger expanded that number in a matter of months.
Kroger is not only the largest supermarket chain in the U.S. by revenue, but it is the second-largest general retailer after Walmart. Being able to see our designs and products touch customers on such a large, far reaching scale was something to be very proud of. It took a village and I'm incredibly proud of what our design and product development team accomplished in a matter of weeks (the tightest and most ambitious timeline ever in my history at True Brands!)
Photography credit: Chustine Minoda, Angela Robinson, Tim Haddock