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True Zoo® is a wine, bar, and kitchen accessories brand that draws people in with functional, character-driven products. Each packaging is lovingly designed to complement the product so that consumers immediately recognize the form but also understand the function behind it. Zoo carries a wide assortment of delightfully useful kitchen tools, anything from a bird corkscrew to an ice cube tray that pops out ice in the shape of hammers! Why settle for ordinary when you can go wild.

When creating the die line and artwork for Zoo, I love the challenge of illustrating tiny worlds that each product lives in. These paper backdrops provide not just color and context but an emotional spark for consumers who will, hopefully, pick them up in stores and have a sudden urge to take it home or buy it as a gift. Because at the end of the day, who can resist a bottle pourer in the shape of a penguin?

Industrial designers: See names below photos
Project manager: McKenna Elves

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Stem Springs, Tiki Shot Glass packaging design: Jacob Sandford
Bruce, Corki, Paws Off, Iced Out packaging design: Yours truly
Party Paddles packaging design: Jacob Sandford and yours truly
Photo credit: Chustine Minoda

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Product designs: Ryan Hume, Amy Westrick, Erin Malaspino
Packaging design: Yours truly
Photo credit: Chustine Minoda

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Fox Flask
Product design: Erin Malaspino
Photo credit: Matthew Spencer

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GILLBERT™ Fish Corkscrew
Product design: Amy Westrick

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CORKI™ Bottle Stopper
Product design: Amy Westrick

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PAWS OFF™ Glass Markers
Product design: Amy Westrick

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BRUCE™ Bottle Stopper
Product design: Erin Malaspino

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BEERZILLA™ Bottle Openers
Product design: Erin Malaspino

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ICED OUT™ Diamond Ice Cube Tray
Product design: Ryan Hume

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CORKATOO™ Double-Hinged Corkscrew
Product design: Erin Malaspino

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TIPSY TERRARIUM™ Stopper & Pourer
Product design: Amy Westrick

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GET HAMMERED™ Ice Cube Tray
Product design: Ryan Hume