Pinky Up® is a brand of packaged tea that offers indulgent flavors with zero calories, making it the perfect mid-afternoon treat! I worked very closely with brand creator and visionary, Tatyana Dolgoya, to create a line of lovely packaging that was all about a “guilt-free dessert” experience. It was important to us that each label placed the most emphasis on its flavor profiles. After many iterations and trials of moving elements around the screen together, we saw this brand literally bloom before our eyes. Thanks to Tats, we never lost sight of our target audience and brand archetype during the process.
In a span of less than four months (from what started as a dinner table conversation to full blown tea production), we produced twelve bright, feminine tea labels that wrapped around airtight & reusable tea tins. We wanted something that would last longer than a paper box, make a great gift, look cute on your desk, and had personality.
Pinky Up’s traditional as well as unique flavors include Chai Latte, Peaches & Cream, Earl Grey Macaron, Candied Apple, Chocolate Mint, Piña Colada, Lavender Sorbet, Honeydew Gelato, Hibiscus Rose Hip, Chamomile Citrus, Crème Brûlée and Tiramisu!
Brand creator & ambassador: Tatyana Dolgoya
Project manager: Clare King (with special thanks to Kyrstin Sexton for all the early PD help)
Initial logo design: Molly Leonard
Copy writer: Tatyana Dolgoya
Photo credit: Angela Robinson
Supply chain (vendor communications): Jon Spitz & Tatyana Dolgoya