I created these loveable toys for JJ Cole in a span of 10 months, from concept to production. They started as sketches and slowly grew into tangible plushies after I experimented with textiles, textures and sewing. The key was figuring out what fun features stimulated babies the most and captured their attention, from crinkle paper to plastic beads to rubber teethers.

The final touch was adding a vibrating pull string which, when pulled, makes the animal wiggle its way to the top of the plastic ring. Whether sitting in a car seat or stroller, baby can pull on their friend and be entertained on-the-go.

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